It is your responsibility to make sure your clients are up keeping the luxury service you have provided. This means its your job to sell products. The secret to selling is educating. Invest in good products to resell and know your product like the back of your hand.
Follow along to learn the Dos and Donts to selling products.
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What to Do/Say
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What to Avoid Doing/Saying
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“This lash cleanser is cruelty free, oil free, pH balanced, it has a clean scent, and provides you with the best retention."
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“We have cleansers available if you need one”
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Talk about unrelated benefits. For example, “this also doubles up as a makeup remover”. Maybe use the product on them during the service.
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Don't give your client other alternatives.
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Mention it during the service so they can ask about it after. After the service at checkout they will be reminded of all of the benefits.
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Don’t wait to bring it up at checkout. This is the first time they’re hearing about it.
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Make your product stand out. What makes it different than the competition without bringing up the competition. market it as one of a kind.
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Avoid comparing it to the competition.
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Test it out. Show your client how to use it step by step. Let them smell the product. Let them feel the product. Have a tester in hand.
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Don’t let the client walk away without giving it a try.
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Don’t talk about the price until you’re asked. Talk about the product. Some people will say “ill take it” without asking about price because you’ve now created demand for the product.
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“The price is $15”
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